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Community Support

Feb 12, 2026

Loyalty That Gives Back: How 1.4 Million Points Were Donated Through the Welbee’s App

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Welbee's Supermarkets
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Loyalty That Gives Back: How 1.4 Million Points Were Donated Through the Welbee’s App

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At Welbee’s, supporting the community is not a one-off initiative – it is a shared commitment between the brand and the people it serves. This commitment comes to life through everyday actions, collective generosity and a strong belief that businesses and communities grow stronger together.

Throughout 2025, Welbee’s loyal customers continued to show that everyday shopping can create meaningful impact. Through the Welbee’s App, 1.4 million loyalty points were donated, transforming customer loyalty into direct support for community organisations, health initiatives and charitable causes.

By actively encouraging customers to donate their points through the app and across its communication channels, Welbee’s keeps giving back at the heart of the customer journey. These reminders go beyond notifications – they are an invitation to turn loyalty into real social impact.

Every January, Welbee’s strengthens this initiative by topping up and matching the total points donated by customers in the previous year, ensuring that the generosity shown by the community continues to reach even further and support more causes.

Through the Welbee’s App, customers are empowered to choose where their points are donated, making them active participants in Welbee’s social responsibility efforts. The concept is simple, yet powerful: shop, earn points, and give back.

Loyalty Points Supporting Meaningful Causes

Through the Welbee’s App, loyalty point donations supported a wide range of organisations working across healthcare, social welfare, mental health and community support, including:

  • Malta Dementia Society
  • Europa Donna Malta
  • Puttinu Cares
  • CSAF
  • Noah’s Ark
  • Hospice Malta
  • Research in ALS
  • Foodbank Lifeline Foundation
  • Richmond Foundation
  • Step Up for Parkinson’s
  • Malta Male Cancer Support

Each donation reflects the collective generosity of Welbee’s customers and reinforces the belief that loyalty, when shared, can create meaningful and lasting impact within the community.

Supporting Causes That Matter

In addition to loyalty point initiatives, Welbee’s supports a wide range of organisations through direct corporate donations and long-term partnerships, including:

  • L-Istrina
  • Soup Kitchen with St James Hospital
  • Male Cancer Support (Movember)
  • Europa Donna (Pink October)
  • Malta Autism Centre
  • Ursuline Sisters
  • Fondazzjoni Sebħ
  • EFRU
  • YMCA & Homebound
  • Amigos – Missions to Kenya

Each partnership reflects Welbee’s commitment to compassion, inclusion and long-term community support.